It would be impossible to talk about K-pop without putting up as a “Song of the Day” a track by one of the most popular K-pop girl group of the last couple years. I am talking about YG Entertainment’s quartet known as Blackpink.
The group made their debut on the K-pop scene on August of 2016. The quartet are seen as taking up the YG Entertainment K-pop legacy with the disbandment of the ultra-popular quartet girl group 2NE1. Even their stylistic choices have been compared to their predecessors who were able to combine both the cutesy image seen by many as K-pop with the edgier sound of hip-hop and R&B.
For the most part, most of their singles since their debut in 2016 have what the group itself call as their “Black” concept which leans heavily on hip-hop, drum and bass and R&B influences. The choice for today’s Song of the Day is the group’s first foray into introducing their “Pink” side.
“As If It’s Your Last” still retains the highly-energetic beats and tempo of their previous releases, but also incorporates the more traditional dancepop influence in K-pop. While it helps showcase their cute side both in their vocal deliveries and the music video, the song still manages to mix in some reggae and moombahton influences.
This gives “As If It’s Your Last” not just a dance house edge but the familiar catchy hooks of traditional bubblepop K-pop.