“If anything goes wrong we blame them. We have built-in deniability.” — Amanda Waller
When will studios finally realize that showing any video reel, trailer or teaser at Comic-Con’s Hall H will inevitably be leaked if no official release has been made. It’s the nature of the internet and has become a sort of ritual each summer when Comic-Con rolls around. Some studios have been better with whetting the appetite of fans by giving those who can’t make Hall H with something to see. Others seem intent on trying to control what comes out of Hall H. It’s almost as if they’re saying “sucks to be you” if one couldn’t attend Comic-Con and get a seat in Hall H.
This year it seems Warner Brothers is that studio that’s trying to stamp out all the leaked footage shown at this year’s Hall H during their industry panel. It was a panel that was seen as the best thing about the Hall H gatherings. They did the right thing about releasing the latest trailer for Batman v. Superman: Dawn of Justice to the public and not just keeping it for the Hall H crowd. Yet, they whiffed big time by not doing the same for the Suicide Squad trailer (or first look as some call it).
Inevitably some in Hall H were kind enough to turn on their smartphones and video a rough and grainy look at the trailer which was then uploaded onto the internet. This was the first look a majority of comic-book and film fans got of Suicide Squad. Not a good look, but fans were playing this leaked footage nonstop. So, taking a page out of Marvel Studios PR playbook after the first Avengers: Age of Ultron trailer leaked in a very non-HD version, Warner Bros. has finally surrendered and released an HD-version of the Suicide Squad trailer.
All is right with the world.