For the past decade or so, Marvel Studios has had a major presence in Hall H of San Diego Comic-Con. They’ve made it a point to hype up their upcoming films. From their very first one with Iron Man all the way back in 2007 to this year’s upcoming Doctor Strange and next year’s Spider-Man: Homecoming and Guardians of the Galaxy Vol. 2. One film coming out next year that only got a sizzle reel of concept art was Thor: Ragnarok. By the time of San Diego Comic-Con the film had only been filming for a couple weeks so any usable footage wasn’t ready to be shown.
Taika Waititi, the film’s director, decided that a sizzle reel of concept art for the film wouldn’t do and ended up filming a short 3-minute mockumentary detailing the whereabouts of one Thor Odinson during this past summer’s Civil War event. People who attended the Hall H presentation were raving about this short film and now the rest of the world gets a chance to see it as Marvel Studios have released the footage for all to experience.
“If anything goes wrong we blame them. We have built-in deniability.” — Amanda Waller
When will studios finally realize that showing any video reel, trailer or teaser at Comic-Con’s Hall H will inevitably be leaked if no official release has been made. It’s the nature of the internet and has become a sort of ritual each summer when Comic-Con rolls around. Some studios have been better with whetting the appetite of fans by giving those who can’t make Hall H with something to see. Others seem intent on trying to control what comes out of Hall H. It’s almost as if they’re saying “sucks to be you” if one couldn’t attend Comic-Con and get a seat in Hall H.
This year it seems Warner Brothers is that studio that’s trying to stamp out all the leaked footage shown at this year’s Hall H during their industry panel. It was a panel that was seen as the best thing about the Hall H gatherings. They did the right thing about releasing the latest trailer for Batman v. Superman: Dawn of Justice to the public and not just keeping it for the Hall H crowd. Yet, they whiffed big time by not doing the same for the Suicide Squad trailer (or first look as some call it).
Inevitably some in Hall H were kind enough to turn on their smartphones and video a rough and grainy look at the trailer which was then uploaded onto the internet. This was the first look a majority of comic-book and film fans got of Suicide Squad. Not a good look, but fans were playing this leaked footage nonstop. So, taking a page out of Marvel Studios PR playbook after the first Avengers: Age of Ultron trailer leaked in a very non-HD version, Warner Bros. has finally surrendered and released an HD-version of the Suicide Squad trailer.
It hasn’t been received as well as Jackson’s own The Lord of The Rings trilogy, but The Hobbit did hit it’s stride with 2013’s The Hobbit: The Desolation of Smaug. People still haven’t bought into Jackson’s decision to film the prequel trilogy in the 48-frame rate format which gives the films an ultra-definition look that anyone with an HDTV will recognize when watching with the anti-judder effect on.
Yet, this is The Hobbit and any flaws and ill-timed decisions made still hasn’t diminished it’s hold on those who have read the book and on those who were pulled into the cinematic world adapted by Jackson. We now see the final film in the Middle-Earth cinematic universe about to come down on audiences this 2014 Holiday. This weekend at the Comic-Con saw the first teaser trailer air at Hall H to the delight of those in attendance.
Warner Brothers has seen fit to release a shorter version of the teaser shown at Hall H, but it still shows that all the set-up and slog through the first film will have an epic pay-off with the final leg of this trilogy: The Battle of the Five Armies.