Music Video of the Day: Lucky by Britney Spears (2000, dir by Dave Meyers)


Britney Spears wins an Academy Award!

Okay, it’ll probably never happen.  I mean, I’ve watched Crossroads more times than I care to admit but even I have to admit that Britney is a better singer than actress.  That said, we’ll always have the music video for Lucky, in which Britney does win an Oscar.  Well, actually, Britney plays an actress named Lucky who wins an Oscar but, even before the tabloids did their thing, it was obvious that Lucky and Britney were one in the same.  With the benefit of hindsight, there’s a poignant subtext to this song and this video.  Lucky was the first video that Britney did that centered around the struggle to balance fame with happiness.  It would not be the last.

Lucky was the second single to be released off of Oops! …. I Did It Again and it’s hard not to feel that both the song and the video were designed to let us know that, regardless of what we may have heard, Britney wasn’t always playing with hearts and getting lost in the game.  Much as how Sometimes was meant to counterbalance the more exuberant ….Baby One More Time, Lucky seems to be saying, “There’s more to Britney than what you’re reading in the tabloids!”

This video was directed by Dave Meyers, who has directed videos for …. well, just looking at his credits, it seems like he’s directed videos for almost everyone.  Kid Rock, Master P, Katy Perry, Ariana Grande, Jennifer Lopez, P!nk, Imagine Dragons, the fucking Dave Matthews Band …. he’s worked with them all.  In fact, he directed that video for Katy Perry’s Fireworks.  (Remember how sick we eventually all got of hearing that song?  Seriously, all through 2010, I dreaded watching any sort of “inspiring” video because I knew Fireworks would be played at some point.)  Anyway, Meyers has worked with Britney a few more times, directing the videos for Boys, Outrageous, and Radar.

Enjoy!

 

 

One response to “Music Video of the Day: Lucky by Britney Spears (2000, dir by Dave Meyers)

  1. Pingback: Lisa’s Week In Review — 1/14/19 — 1/20/19 | Through the Shattered Lens

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