Music Video of the Day: Drugs by Ratatat (2010, dir by Carl Burgess)


Today’s music video of the day is Drugs by Ratatat.

Some of my friends have told me that they actually found this video to be the creepiest thing that they had ever seen and that they would never forgive me for making them watch it.  Myself, I think it’s only as creepy as you choose to make it.

Visually, this video is entirely made up of Getty stock footage.  None of the images are actually connected, beyond the fact that they were all designed so that they could basically mean just about anything.  As viewers our natural instinct is to try to force everything we see and experience into a coherent storyline.  That’s an instinct that this video exploits to perfection.  In short, this video means whatever you think it means.  And what you think it means says more about you than the video.

Enjoy!

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