Reportedly, this video was eventually meant to be far more elaborate but, when those plans fell through, the band went for a more minimalist version that was directed by Peter Christopherson.  Take after take was filmed until Reznor was properly exhausted and punch-drunk.

Peter Christopherson has also directed videos for Filter, Soft Cell, Stabbing Westward, and the Ben Folds Five, amongst others.

Enjoy!