Today’s music video of the day is from the Golden Age of MTV, back when MTV still played music videos and when music videos themselves were more than just a clip of the band performing.  Admittedly, you can see the influence of Peter Gabriel’s Sledgehammer here, though All She Want Is would hardly be the first or the last video to be at least partially inspired by the look of Gabriel’s video.

The video was directed by the band’s favorite photographer, Dean Chamberlain and filming took nearly a month.  Because of the band’s schedule, they could only be present for a limited number of days.  Hence, masks were made of each band members and then those masks where placed on mannequins who stood in for the band.  Stop motion animation was used in several scenes.  

Needless to say, this video took a lot of time and effort but it was rewarded with the VMA for “Most Innovative” video.

Enjoy!