sOne of the best things about this “critic gig” of mine is the unexpected pleasures that await you in your mailbox on a near-daily basis —on the other hand, one of the worst things about it is the artistic detritus that also awaits you in your mailbox on a near-daily basis. I don’t fault anyone for being industrious enough to send me their wares, that’s for sure — there’s a lot of material out there for the comics reader to spend his, her, or their hard-earned money on, after all, and while I like to think of our small-press/self-publishing scene as a community, let’s not kid ourselves : when it comes to getting your comics into the hands of consumers, it’s a competition, and any little bit of publicity you can get helps. Creators that understand the value of critical outreach have a leg up in that regard.
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