Yes, it is another Transformers film about to descend on the population this coming summer.
Could we finally get a quality one after the last two which got worse and worse with each new entry? I can’t say for sure, but this fourth entry does have one thing going for it and that is the lack of Shia LaBeouf. Instead we get Mark Walhberg in the lead human role. Optimus Prime and Bumblebee return with new robots filling in the rest.
If there’s one thing about Transformers: Age of Extinction that will get me to see it once it comes out is the fact that it has Grimlock and his merry band of Dinobots finally making their appearance. Yes, Grimlock and that’s all I need.
Transformers: Age of Extinction is set for a July 27, 2014 release date.
It’s becoming a sort of yearly occurrence to have a Marvel Studios film premiere a special trailer during the live-broadcast of the NFL’s latest Super Bowl event. Last year, it was a special Super Bowl trailer of Iron Man 3 (an extended version soon coming out after). This year it will be Captain America: The Winter Soldier that will get the special Super Bowl treatment.
Captain America: The Winter Soldier has been gaining some major buzz since the release of its first teaser trailer from a couple months back. Where Thor: Dark World used fantasy as an overall theme for its look and story, with the sequel to Captain America: The First Avenger the filmmakers have taken on the look and feel of a techno/conspiracy-thriller. TheWinter Soldier looks to be like something that wouldn’t seem out of place if made during the cynical and distrustful era of the 1970’s when conspiracies and distrust of those in power dominated the headlines.
Captain America: The Winter Soldier is set for an April 4, 2014 release date.
Also, we have the UK and Ireland version of the trailer which show a brief glimpse of Sharon Carter (Emily VanCamp) who is the descendant of Peggy Carter from the first film.
…and there hasn’t even been a commercial yet. Ok, I admit this might seem petty on the surface, but I’m pretty goddamn pissed off. Over the years, I’ve experienced Super Bowl advertisements degenerate from clever, creative entertainment to raunchy, sensationalist garbage, and I’ve accepted it. I’ve seen right-wing nut jobs fork over millions to air their political garbage–anyone recall Focus on the Family’s anti-abortion ad a few years ago?–and I’ve kept my mouth shut. But what I saw in the pre-game show today took tasteless to a new level. For those of you who missed it, Fox got the rights to the game this year, and they exploited their control of the content to interrupt pre-game coverage for a half hour of Fox News and Bill O’Reilly lambasting the president.
Think about that, and forget your opinion of Barrack Obama while you do it. We’re talking about the most televised event in the world, and its exclusive broadcaster this year has set aside tens of millions of dollars worth of content time to advertise for the extreme right wing of the Republican party. “Oh, Bill O’Reilly is relatively moderate, and they just plastered a Fox News logo over it; they didn’t bring up many sensitive issues.” Fuck that. If the KKK sponsored a Super Bowl ad for white hoodies you’d all be shitting bricks. And this isn’t a conventional ad–a business transaction–a hunk of advertisement paid for in full. This is coming directly from the network that ought to be responsible for monitoring advertisement content throughout the game. This isn’t a matter of turning a blind eye for a pay check; Fox shamelessly wants you to know that this program has been brought to you by good, god-fearing straight white people (and their wives).
I suppose they’re not going to lose any viewers over it. I’m still watching–albeit on mute now until the ball’s on the ground–and the money’s already on the books anyway. It was just more dope for the already brainwashed really, and a little salt in the wound for anyone who believes in social justice. But if the NFL accepts without further comment that an endorsement of Fox Sports means an endorsement of Fox News and everything that subsidiary stands for, it’s time we all called it a fun half-century and took up soccer or cricket or something.
Only one of these commercials made Lisa’s top six.
Yes, I did watch the Super Bowl this year. I don’t really know much about football but my boyfriend’s from Baltimore so I cheered for Baltimore during tonight’s game and I made sure to wear my favorite purple bra and thong. (Of course, I was wearing more clothes than just those two items but apparently, the important thing was that I was wearing at least a little purple.) However, I have to admit that I was mainly watching the game for the commercials!
Super Bowl commercials have become something of an American tradition, beyond the fact that most of them tend to be overproduced and kinda sucky. But every year, after the game has been played, people spends weeks debating which commercial was the best.
With that in mind, here are my 6 favorite commercials of Super Bowl XLVII.
6) Samsung Mobile USA — The Next Big Thing
It goes on a little long but I still liked it.
5) E-Trade — Baby Gone Wild
I don’t care what anybody says, I like the E-Trade Baby.
4) Mercedes-Benz — Willem DaFoe is Satan.
It’s really not that much of a shock.
3) M&Ms — I Would Do Anything For Love
I love how upset the M&Ms get over the prospect of being eaten. They’ve got a point, to be honest.
2) Budweiser — “Brotherhood”
This commercial made me cry.
1) Calvin Klein — “Concept”
You probably already knew this was going to be number one. This commercial was the perfect antidote to years of creepy GoDaddy commercials.
And the winner is… Well, we all know the score. Congratulations to Baltimore, and I hope to see San Francisco back in the championship in 2014. But that’s not what I’m posting about. Normally my entertainment niche is music, but I had to voice my opinion for a change on the best Super Bowl commercials of XLVII. Super Bowl commercials today might be pathetic compared to years gone by, but one company in particular had me awkwardly laughing my ass off twice tonight. Who’d have thought it would be a company I typically associate with some of the most annoying, stupid commercials on television? My pick for the best Super Bowl commercials of 2013 goes to Go Daddy. Enjoy.
I have to give a runner up shoutout to the Willem Dafoe Mercedes-Benz commercial. Maybe you’ll be hearing more about that one later.
Fast Five was a big surprise when in came out in 2011. The franchise finally broke away from the street racing template of the previous entries in the series. The huge success of Fast Five meant it had given the franchise a new template by which to keep it going for the foreseeable future.
Fast and Furious 6 continues the action film rebirth of the Fast and Furious franchise by dumping all the street racing aspect of the series and just going all out action. We have Justin Lin back as director with the cast of Fast Five returning en masse. Joining this group is Luke Evans, Gina Carano and Michelle Rodriguez (thought dead after the fourth film). From the Super Bowl tv spot that just got released it looks like Fast and Furious 6 will be even bigger than the previous film.
M1 main battle tank and C-5 Galaxy transport plane means way bigger than a bank vault.
Fast and Furious 6 is set for a May 24, 2013 release date.
The sequel to J.J. Abrams’ 2009 Star Trek is just months away. It returns not just Abrams into the director’s chair but also the whole cast of the rebooted franchise back to boldly go where no one’s gone before.
Star Trek Into Darkness (still an awkward title but then we don’t to watch a film in the theaters because we like or don’t like how the title sounds) just released it’s latest trailer (this time a TV spot) during Super Bowl XLVII. The spot has new scenes and images that the previous teasers and trailers didn’t already show. We may have gotten a hint into the villain portrayed by Benedict Cumberbatch in the film. While the name Khan has never been mentioned in any ad and marketing spots since the film was announced I’d be very surprised if the villain is not some sort of analogue of that classic Star Trek rogue.
Star Trek Into Darkness is set for a May 17, 2013 release date.
One of the films that was to have it’s day in the Super Bowl ad campaign rush was Paramount Pictures’ troubled epic zombie apocalypse film, World War Z.
Starring Brad Pitt and directed by Marc Forster, the film is an adaptation (very loosely adapted from the novel) of the novel of the same name written by Max Brooks. Anyone who is even remotely interested in the topic of zombie fiction (or that they’re real like certain awesome people) have read this novel and have been highly anticipating the film. When the first trailer was released several months ago the reaction to the changes made from book to film was a resounding “Huh” to “WTF?!” from fans.
Time will not be changing some of these reactions, but from the sudden release of the Super Bowl ad TV spot that the film will show during Sunday’s Big Game it looks like the film will take the basic premise of the novel and go it’s own way. The zombies being CGI when seen from a distance and moving like ravenous army ants (siafu as the Japanese call them which is also what the zombies were called in the novel).
The film seems to want to see the zombie apocalypse first-hand as it occurs and sped things up to bring more action to the proceedings. This is not a bad thing if the film had been titled other than World War Z, but since it needed to use that name the complaints by fans of the novel will continue. Just based on the trailer and this teaser spot alone it looks like there’s something interesting going on in this film that people will either love or hate. I’m hoping I’ll be of the former than the latter.
World War Z is set for a June 21, 2013 release date.
As I type this, it is a little after midnight which means that technically, I did watch the Super Bowl Half-Time Show last night.
Why Was I Watching It?
To be honest, this was the first Super Bowl I’ve ever actually seen. I’m not totally sure but I think this was also the first time that I’ve ever actually seen an entire football game. I wasn’t planning on watching the Super Bowl. As a matter of fact, I had already turned down an invitation to go to a super bowl party at my sister Megan’s precisely because I had decided I had no interest in watching the game. I also turned down an invitation to go watch the game with Jeff’s family. Instead, I thought I’d simply take advantage of everyone else watching the game by spending all of Sunday on a nice, big shopping spree. However, about two hours into that spree, my asthma started to act up so I came home early, turned on the TV, and there was the game. So, I left the game on while I did some online shopping (I nearly bought this until I noticed that it cost $725!) and then once I got onto twitter, everyone was talking about the game so I continued to watch the game and I ended up having so much fun commenting on it that I ended up watching the entire thing. I do have to admit that I was, for the most part, completely and totally lost as to what was going on but no matter. I had fun.
Anyway, once I started kinda watching the game, I realized there was no way I couldn’t watch the Super Bowl Half-Time Show.
What’s It About?
Apparently, every year, some other band plays the Super Bowl during half-time. This year, the band turned out to be the Black-Eyed Peas. I have something of a girlcrush on Fergie. Or at least I did until I saw the half-time show.
What Worked?
Uhmm…maybe this would work better if we start with what didn’t work.
What Didn’t Work?
Pretty much the entire show. The Black Eyed Peas have been performing this exact same show for a few hundred years now and they could pretty much do it in their sleep which is what they appeared to be doing here.
However, just saying that the Black Eyed Peas looked bored — well, that doesn’t begin to explain why this show inspired thousands of people to stare at their TV and scream, “Turn it off, turn it off, turn it off!” like George C. Scott in Hardcore. It’s not just that the show was bad — it was that it was bad in so many different ways and, in each case, it stretched the boundaries of what had previously been considered to be a believable level of failure.
Hence, Will.i.am not only appeared to have been replaced by a robot but he appeared to have been replaced by a robot that was actually Cartman underneath a cardboard box. Fergie — who, in the past, I felt never got enough credit (her performance in Nine was one of the few exciting moments in that film) — was not only pitchy but actually sounded like she was auditioning for American Idol. The two other Black-Eyed Peas were — well, who really cares about them?
Then you had the dancers in the neon costumes who all looked like they had wandered off of the set of Tron. And, seriously, do we really want to be reminded of Tron at this point?
And then, just when you thought things couldn’t get any worse, Usher showed up. “Look,” I said to my cat, “Usher’s still alive.” “Meow,” the cat replied. Usher sang a few notes that pretty much evaporated in the stadium and then jumped in the air and did the splits. Which I guess would have been impressive except for the fact that he’s Usher and guys aren’t supposed to be able to do the splits like that.
I’m sure I could come up with a few more things that didn’t work but, quite frankly, I think my mind is repressing them right now.
What Worked?
Twitter. In the nearly two years that I’ve been on twitter, I have never seen everyone as united as they were in their general ridicule of the Super Bowl halftime show. So, in a strange way, the Black Eyed Peas brought the world together for about 15 minutes.
Here’s a few of my own tweets from the Half-Time Show:
Uhmm…is the half-time show a tribute to Tron? Where’s Jeff Bridges?
lol, Fergie couldn’t wait to get away from the rest of the Black Eyed Peas.
The Black-Eyed Peas are reminding me of that Stop Smoking Act from that episode of South Park.
The reason the crowd is cheering is b/c they can’t hear the Black Eyed Peas. That stadium is huge.
Oh good. I was just thinking that only Usher could save the half-time show.
And so, sadly, ends my girlcrush on Fergie.
Oh My God! Just Like Me! Moments
I can’t sing that well either.
Lessons Learned
The Black Eyed Peas are about to reach that point where they end up with a reality show on VH1.
If you follow me on twitter then you can probably guess what I consider to be “the best freakin’ commercial ever.” It premiered (in its full form) during the last Super Bowl and it made me smile whenever I saw it on come on TV. It was a commercial that I loved so much that it took me a few times to realize it was actually selling something (a car, in this instance). Up until then, I just thought the commercial was a showcase for Sockmonkey and his friend, the freaky little red thing.
I’m speaking, of course, of the Kia Sorrento “How You Like Me Now” ad campaign.
Don’t get me wrong. I’m not saying you should buy a Kia and this commercial left me with absolutely no desire to trade in my beloved Chrysler Sebring convertible but it did inspire me to order sockmonkeys for myself, my older sister Erin, and my niece Shannon.
As great as the song (How You Like Me Now, performed by Heavy) is and as much charisma as that little red monster thingee displays, Sockmonkey really is the star of the commercial. Seriously, I might actually watch the Daily Show if they fired smug, aging badly, oddly devoted to Stephen Colbert, old Jon Stewart and replaced him with tattooed, fast-driving, water-skiing, mad dancing, fast driving Sockmonkey.
(Yes, I said fast driving twice! Because that monkey really drives fast! And, uhmm, not because — as some people claim — I have a five-second attention span…)
The last time I saw this commercial, my friend Jeff commented, “I bet that monkey gets a lot of tail.”
“Silly!” I replied, “He’s already got a tail!”
Later, I realized I may have misunderstood his meaning.
(True story)
But anyway, it’s a fun little commercial whether it makes you want to drive a Kia or not. And, a definite plus, it’s not half as disturbing as those old Calvin Klein jean commercials.
Through the Shattered Lens 