Like most people, I only watch the Super Bowl for the commercials. Unfortunately, most of the commercials didn’t do much for me this year. On the one hand, I’m glad that we didn’t have to sit through any of the politically-themed commercials that dominated both the Trump Years and the COVID lockdowns. On the other hand, it was still hard not to feel like the advertisers were holding back this year, as if they’re still not quite sure if the proper approach to the current era is to be snarky or earnest. I guess such insecurity is understandable when there’s reports of UFOs flying over Canada and Alaska. I mean, who knows who will be in charge of this planet when we all wake up tomorrow?
That said, there were a few commercials that stood out to me. And here they are!
6. Paramount Plus — Stallone Face
Hey, it made me laugh!
5. Squarespace — The Singularity
Adam Driver’s in it! Who doesn’t like Adam Driver?
4. Michelob Ultra — New Members Day
I don’t drink but I am starting to become partial to golf. I just like the courses.
3. GM x Netflix — Why Not An EV?
I would rather die than get an electric vehicle but this was a cute commercial.
2. Dunkin’ Donuts — Drive-In
Awwwww! Jennifer and Ben are so cute together and it’s nice to see that Ben has a sense of humor about being a meme.
- Bud Light Hold — Easy To Drink, Easy To Enjoy
I don’t drink but it doesn’t matter. We all know this commercial isn’t for beer. This is a commercial for dancing in your living room. Plus, after The Spectacular Now, Whiplash, and Top Gun: Maverick, it’s nice to see Miles Teller in a good mood.
Through the Shattered Lens 