As you may know, if you’re one of our longtime readers, I only watch the Super Bowl for one reason. Right now, I know that at least three TSL contributors are happy because the Patriots won. And I know that at least one is upset that the Falcons lost. But me — all I care about are the commercials.
What were the commercials like this year? They weren’t terrible. As tends to happen with Super Bowl commercials, quite a few of them tried way too hard. A lot of people are going to go crazy praising the more political of the commercials. A few commercials attempted to comment on everything that’s going on in this country right now. That’s their right but I always find it amusing when big, faceless corporations spend millions on commercials bragging about how progressive they supposedly are.
That said, it was fairly easy for me to pick my six favorite commercials this year. It was also pretty easy for me to pick my least favorite commercial. Seriously, Febreze, what the Hell?
Here’s my top six. I’m not saying that these commercials would convince me to buy or do anything. But they did amuse me and that’s the important thing!
6) Yellow Tail Wine
I hardly ever drink so I don’t have any idea whether Yellow Tail is a good wine or not. To be honest, I really don’t care. Nothing bores me more than when people start getting all technical and in-depth about wine. The important thing is that the kangaroo is cute.
In fact, he’s almost as cute as the beaver in this 2008 commercial from Australia.
“I know, you’re trending.” This made me laugh out loud.
Christopher Walken and Justin Timberlake need to do more commercials together.
Speaking of pairings that unexpectedly work, I hope that Gal Gadot and Jason Statham will return for this commercial’s sequel.
Finally, for my top two spots, I have to admit that I’ve gone back and forth as to which one of these commercials should come in first and which should come in second. I was even tempted to declare a tie but, in the end, one commercial managed to cling to the top spot.
First, here’s the runner-up:
This commercial didn’t get much attention in the days leading up to the game. It probably didn’t cost a lot to make. It wasn’t trendy. It wasn’t flashy. It most definitely wasn’t political. But, by highlighting the absurdity of Super Bowl commercials, it nearly won the night. (Plus, it features Adam Driver and who doesn’t love that?)
And finally, my pick for the best commercial of Super Bowl LI…
(Drum roll, please…)