Music Video of the Day: Sacred Emotion by Donny Osmond (1989, directed by Michael Bay)


I don’t know what amuses me more about this video, the fact that it suggests Donny Osmond can bring rain to the desert or that it was directed by the master of bombast, Michael Bay?

This song was the second single to be released off of Osmond’s 1989 album, Donny Osmond, and it was a part of an attempt to rebrand Osmond as a contemporary rocker.  Despite the popularity of both this song and Soldier of Love, that attempt failed because once an Osmond, always an Osmond.

The video is pure Michael Bay.  Donny, several hot women, and a group of construction workers drive out to the middle of the desert.  While Donny looks over blue prints and gives orders, the models and the day laborers start carrying boards and hammering nails.  Are they building a house or a temple?  No, it turns out that they’re building a stage so that Donny can perform in front of an audience that spontaneously shows up.  Donny does such a good job performing that it starts to rain and the video goes from being in black and white to being in color.  Bay directs with the same style that he would later bring to Armageddon and the Transformers franchise, except that instead of meteors and robots, he’s showcasing Donny Osmond.

It would be easy to mistake this video for being the most wholesome beer commercial ever made.