Music Video of the Day: Let’s Groove by Earth, Wind & Fire (1981, dir. Ron Hays)

Since I did acid jazz yesterday, I thought it was a little too on the nose to follow that with George Clinton or A Tribe Called Quest, so instead I thought of Earth, Wind & Fire.

According to Wikipedia, this was the first music video to be played on BET’s show called Video Soul. It was created by Ron Hays using an analog computer animation system called Scanimate. It should come as no surprise that Hays would end up working on an Earth, Wind & Fire music video considering he also did the video effects for Sgt. Pepper’s Lonely Hearts Club Band (1978), which had the group in it. He also worked on Grease (1978), Starcrash (1978), and Can’t Stop The Music (1980).


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