Music Video of the Day: Mamma Mia by ABBA (1975, dir. Lasse Hallström)


It’s funny that the song probably most closely identified with ABBA has such an unremarkable video. I only have two things to add that we haven’t already seen in previous videos.

This time around we get super close-up shots that are just the lips and nose. The guys get the same shots. Usually it is just Agnetha and Frida. In general, there seems to be an increase in the presence of the guys and Frida.

Also, take notice that there is a strict division between the girls and the guys. They never interact in any way. The quick cuts to match the quick parts of the song make them face themselves, not each other. With the exception of a couple of far shots, they even play and sing in their own section of the white dimension that could have been recorded on completely different days.

That’s it! The rest is stuff we have seen before in earlier videos. I am going to make a judgement call here and go ahead and add the following as a live performance of this song. They did it for the show, Made In Sweden For Export.

Unlike Hasta Mañana, there are no cuts. This may have been filmed prior to airing as the YouTube video suggests, but it looks enough like a live performance for me–unlike the one they did for I Do, I Do, I Do, I Do, I Do that also aired on the same show. Note that for the majority of the performance, the guys aren’t playing even though the music is. I also love that while Agnetha and Frida are in standard ABBA performance mode, you have Benny and Björn trying to get to their instruments through red tape. It’s all a nice joke about the title of the show and why exactly we have so many ABBA music videos from a period when that wasn’t exactly standard practice. It wasn’t unheard of, but there is pretty much a canned ABBA music video for all of their major hits.

This also means I can include the version of So Long that they did for the same show.

Here is the full show edited just for the ABBA portions:

Enjoy!

ABBA retrospective:

  1. Ring, Ring by ABBA (1973, dir. Lasse Hallström)
  2. Ring, Ring by ABBA (1973, dir. ???)
  3. Love Isn’t Easy (But It Sure Is Hard Enough) by ABBA (1973, dir. ???)
  4. Waterloo by ABBA (1974, dir. Lasse Hallström)
  5. Hasta Mañana by ABBA (1974, dir. ???)
  6. I Do, I Do, I Do, I Do, I Do by ABBA (1975, dir. Lasse Hallström)
  7. I Do, I Do, I Do, I Do, I Do by ABBA (1975, dir. ???)
  8. Bang-A-Boomerang by ABBA (1975, dir. Lasse Hallström)
  9. SOS by ABBA (1975, dir. Lasse Hallström)
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39 responses to “Music Video of the Day: Mamma Mia by ABBA (1975, dir. Lasse Hallström)

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