I have always hated those Truth.com commercials. Truth.com is an organization that claims to be dedicated to eradicating smoking. Their smug commercials are essentially the height of hipster douchebaggery, a bunch of self-consciously cool people wandering around and harassing random people about whether or not they smoke. And then, of course, there was the commercial where they all gathered outside a tobacco company and pretended to be dead. Of course, the truth about Truth.com is that they are essentially the same people who, in high school, would get offended whenever anyone wore a short skirt. I really can not stand people like that. (And don’t even get me started on those assholes who appear in the Above The Influence commercials.) Myself, I don’t smoke because I have asthma. But, seriously, whenever I see a Truth.com commercial, I’m tempted to run down to 711 and start.
And so maybe that’s why I like the 2005 comedy Thank You For Smoking.
The hero of Thank You For Smoking is Nick Naylor (Aaron Eckhart), a lobbyist for the tobacco industry, who is first seen appearing on a talk show and winning over a hostile audience by announcing that the tobacco industry is going to be investing millions in researching way to keep young people from smoking and shaking the hand of a teenage honor student who is dying from lung cancer. Over the course of the film, Nick shows us how he does business, everything from defending tobacco companies on talk shows to convincing a former Marlboro Man-turned-cancer-patient to drop his law suit. When Nick isn’t working, he’s hanging out with his best friends (who are lobbyists for both the liquor and the gun industries), trying to bond with his son (Cameron Bright), or having sex with a reporter (Katie Holmes).
Now, in most movies, Nick Naylor would be the villain. However, in Thank You For Smoking, Nick becomes a hero by default, if just because everyone who disagrees with him is even worse than he is. Add to that, Nick has the benefit of being played by Aaron Eckhart while all of his opponents are played by balding actors with ugly beards.
Another reason that I liked Thank You For Smoking was because the main villain was a senator from Vermont and it’s about time somebody stood up to the tyranny of Vermont. Ortolan Finistirre (William H. Macy) has built a career out of campaigning against the tobacco industries and why shouldn’t he? Who, other than Nick Naylor, is willing to defend them? Finistirre’s latest plan is to change the law so that every pack of cigarettes has to be branded with a skull and crossbones warning.
When Nick and Finistirre finally face off, it’s a battle between those who believe in allowing people the freedom to make their own choices and those who hide their totalitarian impulse behind claims that they’re working for the greater good.
Thank You For Smoking was Jason Reitman’s first film. And while it may be a bit too episodic and it frequently struggles to maintain a consistent tone, it’s still a lot better than both Labor Day and Men, Women, & Children.