Right. What to make of this?
Lick It Up almost sounds like the title of a song that you would come up with if you were attempting to parody a KISS song. However, KISS beat you to it because KISS is a band that has never been afraid to descend into self-parody.
The video has a very Spinal Tap feel to it, opening with a group of beautiful women living in a burned-out city. They’ve figured out how to survive on their own but they’re still not happy. Then the members of KISS come walking down to the street and start singing “Lick it up,” and everyone realizes what this post-apocalyptic hellscape has been missing.
This video was from the period where KISS stopped wearing their makeup because, when you’ve got a songs like Lick It Up, who needs a gimmick?
This video was directed by Martin Kahan, who also directed the video for KISS’s All Hell’s Breaking Loose. That video also featured KISS performing in a post-apocalyptic hellscape. I guess that was the thing to do in 1983.