When it comes to John Carpenter’s 1988 masterpiece, They Live, everyone remembers the moment that a drifter named Nada (Roddy Piper) first puts on the dark glasses.

They remember him putting them on and suddenly seeing that the city of Los Angeles is stark black-and-white. They remember the mix of humans and skeletal-looking aliens that surrounded Nada and they remember how the aliens were the ones who went out of their way to be rude. What they especially remember are the billboards and the magazine covers reduced to simple orders like “OBEY,” “CONFORM/STAY ASLEEP,” “CONSUME,” “DO NOT QUESTION AUTHORITY,” and “NO INDEPENDENT THOUGHT.”

What is often forgotten is that it takes a while for the film to get to that point. Carpenter starts the film with a rather lengthy first act, in which Nada arrives in Los Angeles, tries to find work, tries to stay fed, and ends up camping out at a shanty town. Nada is one of America’s forgotten people, a drifter with no real home, no past, and it would appear no future. Nada hears a blind street preacher (Raymond St. Jacques) talking about how the rich and the powerful have been recruited to control humanity and he agrees, even before he puts on the glasses. It’s not until the shanty town has been destroyed in a police raid and Nada has put on the glasses that he sees just who exactly has been doing the recruiting.

After he puts on the glasses and sees the way the world really looks (it’s even suggested that what we perceive as color is something artificial that the aliens are using to distract us), Nada hardly ever takes them off. Some of that is for self-preservation. Wearing the glasses allows him to see who is an alien and who is not. But even more importantly, it’s a sign that having now seen the truth, Nada cannot return to the lie. Instead, Nada tries to win his freedom and expose the aliens. It’s not easy. It takes a lengthy and deservedly famous fight in an alley for him to convince his friend Frank (Keith David) to wear the glasses as well. Once Frank does put them on, he automatically understands what is happening. Wearing the glasses doesn’t leave one confused. Instead, wearing them makes everything suddenly make sense.

If this is not a traditional film review, that’s because They Live is one of those films that everyone seems to already know. Even those who have not watched the entire film know what happens when Nada puts on the glasses. For a film that was not a box office hit and which was initially dismissed by many critics, They Live has become very much a part of our shared culture. Today, everyone knows the messages that are being sent through media. Unlike Nada, most people don’t try to rebel. They don’t announce that they’re all out of gum. We’ve become used to it all.

They Live is often described as being an anti-capitalist film, though John Carpenter has said that it’s not. Carpenter has also been quick to say that it’s not meant to be a Marxist film either, regardless of what the film professors may say. Indeed, the messages of “NO INDEPENDENT THOUGHT” and “CONFORM” are about as Marxist as you can get. (Wearing the glasses can be compared to taking the red pill in The Matrix, except of course leaving The Matrix means becoming a part of Zion, a community whose slogan might as well be “DO NOT QUESTION AUTHORITY.”) They Live is a film that celebrates rebellion against the establishment, regardless of how that establishment might disguise itself. In They Live, the right and the left are different sides of the same manipulative coin. The aliens and their human allies thrive regardless of who might technically be in charge. It’s not really a surprise that my more Libertarian-minded friends tend to view They Live as being a sacred text.

It should be noted that there’s a savage humor running through They Live. It’s present in the first time that Nada puts on the glasses. It’s there in his one-liners. But it’s also present at unexpected moments. I love that this movie gives George “Buck” Flower an actual character to play and, when he shows up during the third act in a suit, I can’t help but smile. The aliens, when they are gathered together, still speak in the language of sales and stockholder meetings. They’re in business and business is good.

They Live is one of those films that feels even more relevant today than when it was first released. Anyone who lived through the COVID era will be able to relate to the media telling them to obey authority and to conform with everyone else. It’s easy to imagine that, if one put on the glasses today, they would see a lot of aliens. The sad truth is that there are no aliens to blame things on. The actions of the past few years were done without any help. Carpenter ended They Live with humanity waking up. Escape from L.A. ended with Kurt Russell shutting down the country. One can only imagine how things would end today.