Supposedly, this song was written about a runaway that Michael Hutchence had befriended and who he wanted to protect in a platonic way. However, when the song was released in the United States, it was selected to be the theme song of an eating disorder awareness campaign and the music video, directed by Mark Pellington, reflects that.
Mark Pellington, of course, should be a familiar name. He directed music videos for just about everyone was relevant in the 90s. He also directed the film Arlington Road, which feels more prescient every day.