This is a very British video but then again, Madness is a very British band.
They are also a very underrated band, even in the UK where they’ve been consistently popular since before I was born. Because the members of Madness often seemed to be having so much fun playing around in their videos and their performances, it was often overlooked just how musically gifted they actually were. Though the video may feature all of the usual silliness that people had come to expect from Madness, the lyrics of the song are anything but silly.
I have not been able to find a credited director for this video. Even at the imdb, no one is credited. I do know that most of Madness’s videos from the early 80s were directed by Dave Robinson and this video looks like his work. But, until I know for sure, this video was directed by the four question marks.