I, I can’t get these memories out of my mind
And some kind of madness has started to evolve
I, I tried so hard to let you go
But some kind of madness is swallowing me whole, yeah
I don’t smoke because 1) I have asthma, 2) I have a predisposition to addiction, and 3) I’m so obsessive compulsive that if I did start smoking, I would become the biggest chain smoker in the world and I’d end up being one of those women you see in anti-smoking commercials, popping out her fake teeth and pointing at the hole in her throat. That’s not for me.
That said, if I ever do start smoking, it’ll probably because of this song and this video. Seriously, just the opening bass line makes me want to light up. And then the video itself proves that smoking is pretty photogenic when the cigarettes are being held by beautiful people.
The song, itself, was written by Matt Bellamy after he had a fight with his then-girlfriend, Kate Hudson. According to Bellamy, he was reflecting on the fight and thought to himself, “Yeah, she was right, wasn’t she?”
As for the video, it features two lovers on a train, dealing with their own issues while a riot rages around them. The two lovers are played by Erin Wasson and Max Silberman, both of whom are achingly pretty. (For some reason, the usually reliable imvdb insists that the man on the train was played by Emile Hirsch. Sorry, that’s definitely Max Silberman.)
Of course, the idea of two lovers in the middle of a protest immediately makes me think of this famous picture, which was taken in Vancouver during a riot:
And, of course, there’s this Ray-Ban advertisement:
(If the majority of protesters looked as good as the people in the video and these two pictures, I might even be inspired to go to a march or two.)
(Also, be happy that I resisted the temptation to include a picture from that Kendall Jenner Pepsi commercial. I came really close to doing it but, in the end, I couldn’t do it. I was born a Coke drinker and I’ll die a Coke drinker. Pepsi tastes too much like Vermont for me.)
This video was directed by Anthony Mandler, who has directed several videos for everyone from Jay-Z to Taylor Swift to Justin Bieber. (The imvdb credits him with 74 videos.) The gorgeous cinematography is credited to David Devlin.
Mario Contini, who is credited as being 1st Assistant Cameraman on Madness, was later the director of photography for Saint Motel’s My Type.