Music Video of the Day: A Kwanzaa Song by Lovely Hoffman (2015, dir. ???)


Happy Kwanzaa!

I probably won’t do one of these next year, but it happens to be the 50th anniversary of Kwanzaa. That, and I got lucky to come across a legit Kwanzaa music video. I say legit in the sense that it didn’t come across as something that was meant to be shown to children to teach them about the holiday.

When I went to this song, I was treated to a link to a hilarious video where someone was trying to make fun of Kwanzaa and brought up its founder’s past. I kept thinking: “You don’t want to go down that road. Your religion won’t survive the trip.” Besides, since at least 1997, Kwanzaa is no longer intended to be an adversarial holiday to Christmas. Why should it be? There’s no reason it needs to conflict with someone’s religious beliefs as its founder himself said.

As for the music video, it’s nice and simple. It touches on themes of Kwanzaa, but isn’t just educational like I the other Kwanzaa related music videos I came across. There is also something that I highly doubt Hoffman intended when making this music video. I thought Hoffman’s dancing reminded me of a famous music video, so I did mute the song and played Never Gonna Give You Up over it. At about two minutes and thirty seconds it does start to sync up. Its not as good as that Gumby video syncing up with the one for Torn by Natalie Imbruglia. Still, I thought I would mention it. I doubt Hoffman meant that to be the case. Nevertheless, I’ll give her credit for it anyways.

The post on YouTube is ambiguous as to who directed the music video. That’s why I left it blank. However, it does tell you who shot and edited it. That would be Nick Marcoux. I couldn’t find any information on him.

I hope you are having a good holiday season.

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