Guillermo Del Toro’s 2013 summer blockbuster film Pacific Rim is already becoming one of the film genre fans are eagerly awaiting to see and we’re still a at least 7 months away from it’s premiere.
Pacific Rim is as simple a story as one can find nowadays. Set in a future devastated by an apocalyptic war involving hundred-foot tall monsters rising out of the sea (called kaiju in the film), Pacific Rim is a giant robot vs. giant monsters film. It harkens back to the classic Godzilla and kaiju films of the 60’s and 70’s. With Guillermo Del Toro on board as the film’s director the film already has the geek cred to bring in Comic-Con crowd. The question now is whether the rest of the film-going masses will flock to see Jaegers (what the giant robots humanity uses are called) duke it out with Kaiju on a devastated Earth.
We get what looks like the first viral video marketing set-up for the film. It shows snippets of a news report of San Francisco being attacked by one of these Kaiju. The video looks to be inspired by Cloverfield from a few years back. Near the end of the video we get to see quick glimpses of the dead Kaiju sprawled atop the deck of an aircraft carrier looking like a 1000-foot land shark. Whatever it is that is in San Francisco it seems like its catnip to giant monsters.
Pacific Rim stars Idris Elba, Charlie Hunnam, Rinko Kikuchi, Charlie Day and Ron Perlman and set for a July 12, 2013 release date.