(All video footage ACTUAL GAMEPLAY)

The time for the final push to hype up the upcoming first-person shooter from EA and DICE has begun.

Battlefield 3 gets a brand-new TV ad spot which touts the title’s actual gameplay and the strength of it’s new graphics engine with Frostbite 2.0. To better give the ad a particular hook it uses Jay-Z’s “99 Problems” track to some great effect. The video shows the three different gameplay choices a player can have during single-player and multiplayer gaming: foot soldier, helicopter gunship and fighter pilot and tank driver.

As the tv spot has pointed out — plus the video below showing some multiplayer gameplay — Battlefield 3 has been the consensus best shooter to be seen by industry people at all the gaming shows and conventions this year. Whether the title will knock Activision’s Call of Duty franchise off it’s lofty perch still has to be seen, but if there’s a game that could begin the process of doing it then Battlefield 3 may just be it.

Battlefield 3 slated for an October 25, 2011 release date for the Xbox 360, Windows PC and PS3.