Welcome to Late Night Retro Television Reviews, a feature where we review some of our favorite and least favorite shows of the past! On Saturdays, I will be reviewing the Canadian sitcom, Check it Out, which ran in syndication from 1985 to 1988. The entire show is currently streaming on Tubi!
This week, the news comes to Cobb’s!
Episode 3.5 “Not For Commercial Use”
(Dir by Alan Erlich, originally aired on October 18th, 1987)
The local news station is coming down to Cobb’s to do a story on how things have changed at the store now that the company is under new management.
Really?
Is it just a super slow news day or something? The insinuation is that it’s actually going to be a 30-minute news special, all about an obscure grocery store in the suburbs of Ontario. (In this episode, Check It Out! finally admits that the show is taking place in Canada.) I mean, even if it is a slow news day, I just can’t imagine that a thirty-minute story about Cobb’s would be a huge ratings grabber.
Howard is excited about the idea of being on television. He calls his Aunt Lil and promises to tug on his ear so that she’ll know that he’s thinking of her. Howard imagines himself as a TV star. There’s Howard hosting a talk show! There’s Howard as a tough detective. It’s all kind of silly but, in its way, kind of cute. Howard is a lot more likable this season than he was during the previous two seasons. And Don Adams, who can sometimes seem a bit indifferent when it comes to playing Howard, actually gave a lively performance in this episode.
TC Collingwood (Elizabeth Hanna), who I guess is supposed to be the liaison between the store and the corporate offices, does not want Howard to appear on TV. She feels that Howard is a bit too …. I guess “dorky” would be the right term to use here. She thinks that Howard is going to embarrass the store with his bad jokes and his Bogart impersonation. TC would rather focus on employees like Leslie, who now wears a chef’s hat and who has apparently transferred from working as a cashier to working in the deli.
(One thing that I’ve noticed is that, during season 3, the show finally hired enough extras to make the store seem like a real place. There are now employees and shoppers all over the place. Marlene is no longer the only cashier and Leslie appears to have a good crew working with him at the deli)
As for Howard, he does manage to get on television. He simply cannot be stopped! He wanders in front of the camera. He tells bad jokes. He does even worse impersonations. TC ends up locking him in a meat locker but it turns out that the CEO of the company really enjoyed Howard and his antics. Good for Howard, I guess.
This episode continued this season’s pattern of being far better than the two that came before it. For once, every member of the cast was allowed a chance to shine. This episode was worth watching for Viker’s attempt to tell a knock knock joke alone. Check It Out! was a deeply silly show but at least in the third season it’s finally got consistently funny.






