But Not Tonight is a good example of the type of music video that used to dominate MTV, the movie soundtrack video. Depeche Mode recorded But Not Tonight for the film Modern Girls. The video cuts between scenes of the band performing and scenes taken from the movie, which is why Virginia Madsen, Daphne Zuniga, and Clayton Rohner are so prominently featured. The video did well on MTV, which didn’t translate into the movie becoming a hit.
While the movie was directed by Jerry Kramer, the video was directed by Tamra Davis. Davis was a prolific video director before moving into feature film and television directing.