Music Video Of The Day: Always by Bon Jovi (1994, directed by Marty Callner)


In 1993, Jon Bon Jovi wrote a song called Always for the soundtrack of a movie called Romeo is Bleeding.  However, after Bon Jovi saw a rough cut of the film, he decided that the film was not worthy of his music so he declined to allow Always to be played over scenes of Lena Olin and Gary Oldman shooting guns at each other.

Instead, Bon Jovi recorded and released the song on their next album, Cross Road.  And rather than allowing the song to appear in a bad feature film, they instead decided to feature it an even worse music video.

The video features Jack Noseworthy (who was very briefly a semi-big deal in the 90s) as a young man who is so stupid that he can’t just be happy having the amazingly sexy Carla Gugino as his girlfriend.  He also decided to cheat on her with Keri Russell, who is either Carla’s roommate or maybe her kid sister.  Either way, it was a pretty stupid move on Jack Noseworthy’s part.  Carla runs out of the apartment and meets Jason Wiles, an artist who paints a terrible portrait of her.  For some reason, Carla then calls up Jack and invites him to the the apartment.  When Jack starts to look at the painting, Carla tries to stop him.  (So why did you call him in the first place, Carla?)  Jack sees the painting, gets upset, stabs the canvas, and then somehow makes the apartment explode.  Later, Jack thinks that he sees Carla standing in his bedroom but it turns out that it’s just his imagination.  Questions abound like, How did Jack blow up that apartment?  Why would two incredibly attractive women settle for Jack Noseworthy?  Where did the painter disappear to?  Those questions go forever unanswered.

In the United Kingdom, Always was the very first number-one single on the UK Rock and Metal Singles Chart, which just goes to show you the sad state of metal in 1994.

Enjoy!

One response to “Music Video Of The Day: Always by Bon Jovi (1994, directed by Marty Callner)

  1. Pingback: Lisa’s Week In Review: 12/16/19 — 12/22/19 | Through the Shattered Lens

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