Music Video of the Day: Till The World Ends by Britney Spears (2011, dir by Ray Kay)


Remember that whole Mayan calendar thing that we kept hearing about from 2009 to 2012?

Basically, some people interpreted an ancient Mayan calendar as saying that the world was going to end in December of 2012 and, of course, there were people who believed that it had to be true.  Of course, back then, you could still make jokes on twitter without some self-righteous dumbfug attempting to “cancel” you so we all had a lot of fun with the speculation.  Still, I think everyone signed a bit of relief when we reached the final hour of 2012 without the world suddenly coming to an end.

The video for Britney Spears’s Till The World Ends comments on the whole Mayan calendar thing by specifically telling us that it’s taking place on December 21st, 2012.  While the world appears to be ending above ground, Britney Spears has a good time underground.  Buildings burn.  Rubble falls from the sky.  It’s probably safe to imagine that a lot of people ended up dying.  But, at least Britney survives.  Which is only fair because, after everything that Britney’s been through in her life, she’s earned the right to survive the apocalypse.

This video was directed by Ray Kay, a Norwegian filmmaker who has done videos from everyone from Justin Bieber to Beyonce to the Backstreet Boys.  The video was choreographed by Brian Friedman and was filmed in a basement in Los Angeles.  So, if the world’s ending, head for Los Angeles and break into a basement.  You won’t be sorry.

Enjoy!