Music Video of The Day: Beautiful Life by Armin van Buuren feat. Cindy Alma (2013, dir by ????)

Life is beautiful, y’all.

I don’t have much to say about this video.  I just like the song and the imagery.  Sometimes, this video inspires me to go outside and look up at the clouds and appreciate the beauty all around me.  Other times, I watch this video and I ask myself if maybe it’s actually about the end of the world.  To a certain extent, some of the imagery in the final half of the video reminds me of the 1998 Canadian apocalypse film, Last Night.  The clouds may look beautiful but from the way the video abruptly ends, you do have to wonder if maybe all that beauty was a prelude to everything simply ceasing to exist.

Well, no matter!  I like the song.  I like the video.  In the end, that’s what really matters.


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