Music Video of the Day: In Another Life by EMIN (2013, dir. ???)


In another life, I wouldn’t have to spotlight this music video. But I might as well since it has made it all the way to the mass media. Plus, Jimmy Kimmel already beat me to a video that not only fits, but also ties in with the new Planet Of The Apes movie.

Land Of Confusion by Genesis (1986)

Land Of Confusion by Genesis (1986)

I’m sure you’ve all read or seen talk about EMIN’s involvement in the current controversy, the Miss Universe pageant, and Trump, Jr. However, the New York Times articles I read fail to talk about the music video itself. That’s disappointing. I guess that’s why I need to write this post.

EMIN is a Russian artist who was born in Azerbaijan as Emin Agalarov. He moved to Moscow as a kid, went to high school in New Jersey, and graduated from Marymount Manhattan College–according to Wikipedia. He said in an interview with The Irish Times back in 2015 that he went to college in Jersey–close enough. He says in that same interview that he started off singing at open-mic nights in bars. He would translate Elvis Presley songs into Russian so that he could sing them at home. Kinda like the kid in the Taiwanese film A Brighter Summer Day (1991) whose sister would translate Elvis songs for him.

After graduating with a Business degree, he went back to Russia and in 2005 started taking vocal lessons from a well-known Azerbaijani singer named Muslim Magomayev. Magomayev was famous enough that a few years before he died, he was given the Order Of Honour by Putin. Because of course that kind of connection would be there. After that, Wikipedia simply states facts about the success of his albums.

While he says otherwise, music does appear to be a hobby that he happens to take seriously. He works in the family business, because again, of course he does. According to that same interview with The Irish Times, he used to have an eBay store back in college where he sold Russian memorabilia. He also opened his own shoe store because of the success of the eBay store.

At least as of the date of The Irish Times interview, he identifies as Muslim. However, the most interesting part of the interview is as follows:

[Q:] Musically, you’d be on the Michael Bublé/ Enrique Iglesias end of the spectrum. Who were your heroes growing up?
[A:] My heroes were Elvis, Elvis and Elvis! One of my favourite Elvis songs is My Boy, and now that you’ve told me it was written by an Irishman [Phil Coulter] I love it even more.

With that background out of the way, let’s look at the video.

The video starts off in a boardroom where EMIN is being shown pictures of Miss Universe contestants because business connections. According to Wikipedia, Miss USA (2013)–Erin Brady–said that her and other contestants were not paid for their appearance in this video. Yet, if you go to the New York Times article it says that they weren’t paid for their appearance in EMIN’s video for Amor. But that same article also says that Trump made an appearance in that video. He doesn’t. I’m not sure what to make of that. I think the article has the two videos confused since Amor just has 2012 Miss Universe winner Olivia Culpo in it. Or the article was trying to say they were shot at the same time. That’s my best guess.

We see that it’s one of his co-workers who is showing him these photos.

EMIN isn’t interested…

but it is making this guy sweat.

EMIN falls asleep and wakes up back home.

For whatever reason, the video jump cuts to his head tilted to our left. He gets some coffee and spots a pretty woman in his kitchen.

Surprised, EMIN spills coffee on himself. Since he can’t go about his day with a metaphor, he goes and changes. Then he proceeds to leap on his couch…

and do a handstand like everyone does in the morning.

EMIN goes to brush his teeth when another woman appears.

He goes around and sings a bit before settling down at the piano where Miss Russia appears next to him.

She disappears too, which leaves EMIN confused. Luckily Miss USA straightens him out by hitting him in the head with a pillow.

This appears to turn him on when he realizes it was her.

Then EMIN realizes there are people behind him. That would be Miss Puerto Rico, Miss Poland, and Miss Switzerland. That means America attacked him, and behind him are people representative of a US territory acquired in the Spanish-American War, a country taken by Hitler during WWII, and one that is traditionally associated with remaining neutral in conflicts–particularly WWII.

They disappear on him as well, so he goes to look under the bed? Do women normally hide under there in his dreams?

After sitting in a chair, he is suddenly walking down some steps with Miss Spain, Miss Philippines, Miss Ukraine, Miss Turkey, and Miss Japan. We have a Russian singer walking in front of a country that once colonized the one behind it, that is followed by one that was part of the Soviet Union. Behind Miss Ukraine, we have Miss Japan representing a country who took the Philippines. To the side of Miss Ukraine, we have Miss Turkey. Interesting combination.

Now EMIN goes into his pool room and sees Miss Philippines and Miss Puerto Rico hanging out together. Makes sense, a former territory of the US with a current territory of the US.

We also see Miss Spain talking with Miss Switzerland. Two countries that were largely neutral during WWII.

Miss Turkey is walking on the other side of the pool while…

Miss Ukraine is poolside. Turkey having been one of the first countries to recognize Ukraine’s independence from the USSR. They still do as recently as January of this year as it pertains to Russia.

That’s when the co-worker from earlier jumps into the pool since she has the opposite body-type from the rest of the ladies.

EMIN wakes up and Donald Trump makes his cameo appearance to of course fire EMIN for showing up late and falling asleep at work.

That’s not bad. I still prefer claymation Trump firing Donner.

Rudolph The Red-Nosed Reindeer by Regis Philbin (2006)

There you go! That’s the video that is currently in the news. It’s not a particularly good song. It wouldn’t be a noteworthy video beyond the inclusion of Trump but for the seemingly intentional choices of which ladies to use depending on the countries they represent, and their relations over the years.

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