Music Video of the Day: Somebody New by Joywave (2015, dir. Keith Schofield)


I sat through a near hour long interview with Joywave–primarily with lead-singer Daniel Armbruster–and I couldn’t gleam any information about this music video. I did find out that the mustache exists because his father has a great mustache, which led him to grow what little one he could. He said that the rest of his face just doesn’t grow facial hair. I bring it up because after a couple of times through this video a particular shot caught my eye, which lead me to look more carefully at the video. That shot, is the one below.

The reason is that I’m quite sure that is not only the same spot they filmed Burnin’ For You by Blue Öyster Cult, but also that those are roughly the same instruments.

Burnin’ For You by Blue Öyster Cult (1981)

I thought that was just a one-off thing with this video, but I started to notice other things. One of the most recognizable things about Armbruster is his mustache. It’s a little thinner. Still, here’s Buck Dharma’s mustache:

Burnin’ For You by Blue Öyster Cult (1981)

Here’s Armbruster’s mustache:

I was really hoping the interview would tie the two together. Still, there are three more similarities.

The burning car:

Burnin’ For You by Blue Öyster Cult (1981)

Hopping from Burnin’ For You to Dancin’ In The Ruins, and you get the skateboarders.

Dancin' In The Ruins by Blue Öyster Cult (1986)

Dancin’ In The Ruins by Blue Öyster Cult (1986)

Dancin’ In The Ruins by Blue Öyster Cult (1986)

Of course they couldn’t do the effects, like the following, back then:

Finally, there’s a bunch of people in both videos that just seem to be around without a whole lot of emotion to them.

Burnin’ For You by Blue Öyster Cult (1981)

You could take this a step further, and chalk up the glitching to what director Richard Casey–who directed Burnin’ For You–did for the video for Fantasy by Aldo Nova.

Fantasy by Aldo Nova (1982)

Fantasy by Aldo Nova (1982)

Whether any of this was intentional or not, I don’t know. I do know that Joywave’s videos are generally interesting, such as the grindhouse video for Tongues. I’ve taken a look at other Schofield videos, and they are equally interesting.

I have to bring up some confusion I have about the director (???). Almost everywhere I look, I find Keith Schofield referred to as a director–singular. However, there is a video over on the Keith Schofield YouTube account that says otherwise.

If that’s to be believed, then Keith Schofield is actually three people named Keith Haverbrooks, Eric Schoman, and Jeff Mayfield. Seeing as that was the only place I could find with that information, I just thought it was worth mentioning rather than including it in the title of the post.

I’ll end this post on my favorite shot in the video. Daniel Armbruster launching somebody into the air with a skateboard.

Enjoy!

30 Days Of Surrealism:

  1. Street Of Dreams by Rainbow (1983, dir. Storm Thorgerson)
  2. Rock ‘n’ Roll Children by Dio (1985, dir. Daniel Kleinman)
  3. The Thin Wall by Ultravox (1981, dir. Russell Mulcahy)
  4. Take Me Away by Blue Öyster Cult (1983, dir. Richard Casey)
  5. Here She Comes by Bonnie Tyler (1984, dir. ???)
  6. Do It Again by Wall Of Voodoo (1987, dir. ???)
  7. The Look Of Love by ABC (1982, dir. Brian Grant)
  8. Eyes Without A Face by Billy Idol (1984, dir. David Mallet)
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21 responses to “Music Video of the Day: Somebody New by Joywave (2015, dir. Keith Schofield)

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