Music Video of the Day: Won’t Look Back by Duke Dumont (2014, directed by Tim Main)

Y’all are going to have to forgive me.  I am absolutely exhausted as I write this so I’m not going to say as much about this wonderful video as I possibly should.

One the one hand, this video is a pitch perfect takeoff of almost every heist film released since the mid-90s.  From the masks to the guns to the thrilling escape and subsequent chase, Won’t Look Back gets everything right.  Of course, what sets Won’t Look Back apart from other action homages is that it replaces fast cars with pogo sticks and segways.  It’s terrifically amusing and it all works a thousand times better than it has any right to.

This video was directed by Tim Main and edited by Sam Jones.  Pat Scola is credited as director of photography.  All three did an excellent job and have a lot to be proud of with this video.


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