Marvel Studios’ The Avengers has been the runaway, blockbuster hit of 2012’s summer film season. The film has also become the film which detractors of Christopher Nolan’s third and final entry in his Dark Knight trilogy put up as the film to beat this summer. I like the fanboy enthusiasm that always comes out of the shadows whenever comic book films battle it out during the summer blockbuster season year in and year out, but I will say that instead of pitting the two mega-hits against each other fans of the comic book genre should embrace both because just around the corner will be the average to awful comic book films.
With just a month to go before the film’s release we get a new trailer (this one a Nokia Exclusive) for The Dark Knight Rises which looks to emphasis the action of the film where the previous trailers and teasers concentrated more on keeping the film’s story a secret. I’ve looked at these series’ of trailers and ads for the film like another of Nolan’s previous films with The Prestige. The first trailers and ads I see as the “The Pledge” from the film’s creators that hints at the grandiose event we’re going to be witness to. This latest trailer acts like “The Turn” as we see the magician performing the trick of this latest film giving the audience a bit more flash and pizzazz (maybe some misdirection as well to keep the story secret until the film’s release). For The Dark Knight Rises it will be on opening weekend when we finally see “The Prestige” that closes out (hopefully with critical-acclaim) Nolan’s turn as the caretaker of the Batman film franchise.
The Dark Knight Rises is set for a July 20, 2012 release date.