As you can tell from watching this video, this from the period of time where KISS was performing without their trademark makeup. All Hell’s Breakin’ Loose was their second single from the album Lick It Up and, while the video itself got some airplay on MTV, the song failed to chart in the U.S. Compared to their success in the 70s, KISS struggled through the 80s and the early 90s. Taking off the makeup and essentially looking like every other hard rock band that was around at that time did not help.
Today, All Hell’s Breakin’ Loose is best-remembered as the song in which Paul Stanley raps. The majority of the song was written by KISS’s then drummer, the late Eric Carr and Carr was initially not happy with the decision to have Stanley rap one of the verses. However, later, Carr said that Stanley rapping was actually what the song needed to distinguish itself from the rest of the album and that the rap was probably the reason why All Hell’s Breakin’ Loose was eventually released as a single.
The video is a hard rock fantasy, with the members of KISS walking around a burned-out city and running into criminals, circus performers, and, of course, barely dressed women. This was probably a video that KISS could only have made during the period when they weren’t wearing their makeup. The Demon and the Starchild would have looked out-of-place wandering around the city but Gene Simmons, Paul Stanley, Eric Carr, and Vinny Vincent fit right in.
In retrospect, it’s hard not to be amused that, back in the 70s and 80s, so many parents groups viewed KISS as being a threat to young minds. (There are people who still believe that KISS stands for Knights In Satan’s Service.) I would guess that few of those concerned parents actually listened to any of the music that they were so concerned about. Instead, they just saw songs with titles like All Hell’s Breakin’ Loose and jumped to their conclusions.