Music Video of the Day: Swallow My Gum by Lorena B (2011, dir by Ido Shor)


Before Adi Ulmansky went solo, she was a member of the Israeli experiment electronic group, Lorena B.  Along with creating a dream-like soundscape, Lorena B were known for their visceral and challenging music videos, the best of which were like surreal visual poems.

Take Swallow My Gum, for instance.  Swallow My Gum was both Lorena B’s first single and their first video.  (It was also the first track on their debut album, the self-produced Siblings.)  The video starts out as just another drive through the Israeli desert, just to get progressively stranger and stranger.  Is Adi just along for the ride or is she being held prisoner in the back of that car?  Is she traveling or is she being taken somewhere?  Are the answers even present in the video or is it more important that we decide for ourselves?  What are we to make of the child who continually flickers in out and existence?  Whenever I see her atop the power lines, I’m reminded of the scene in Twin Peaks: The Return, where Harry Dean Stanton watched a dead child’s soul disappear into a traffic light.

It’s a video that plays out like a dream of dark and disturbing things.

As for the song itself …. well, gum could be taken all sorts of way, couldn’t it?

Anyway, enjoy!