The latest Song of the Day: K-Pop Edition comes courtesy of the girl group who has helped usher in the worldwide success of the genre beyond just the borders of South Korea and the surrounding region. Girls’ Generation (aka SNSD) has been one of the biggest K-Pop girl groups since they debut in 2007.
Girls’ Generation originally had 9 members, but since 2014 has been promoted as an 8-member group after one of it’s original members, Jessica Jung was removed from the group due to conflicting schedules. Yet, despite this the group never lost a beat and continued to crank out hits after hits.
Their musical style was typical of the K-Pop groups which has been heavily influenced by dancepop and electropop. This made their earlier releases and accompanying music videos to be very high-energy with the bubbly, sugarpop aesthetics of other girl groups of the time.
Things began to evolve with each new album release and while the group still retains their high-energy dance and electropop origins they’ve also added hip-hop and punkpop to their repertoire. They remain cute and accessible, but now with a nice edge to round them out.
This could be seen with their “Lion Heart” release and especially with their msuci video for the song. The song itself has basis on bubblepop with some soul infusion to give it a retro sound. The video itself conveys a 60’s-retro aesthetic mixed with the candy color palette of past K-Pop videos.
And as the image above shows, the video also shows a bit more of the group’s ever present sultry side as choreographer Tony Testa and in-house choreographer Shim Jaewon get the ladies to provocatively get low with their hip sways and rolls.
It’s definitely a nice bit of dance move that’s hypnotic and catches the viewer’s eye. It’s especially surprising in contrast to the glittering, Flapper-style fashion the group wears in the video during the song’s breaks.
Girls’ Generation is one group from the previous generation that I would recommend for those new to the K-Pop scene. While the group itself is now down to 5-members, they still continue to make an impact on the K-Pop music industry and have cemented their legacy as one of the first K-Pop groups break through beyond Korea and the surrounding region and be successful globally.