The latest Song of the Day: K-Pop Edition comes from the 4-girl group Mamamoo. They first debut in June 19, 2014 with their official first single “Mr Ambiguous” from their debut EP Hello.
Mamamoo burst onto the K-Pop scene with a mature sound and style that even makes their more typical K-pop songs (happy, cheery and quirky) stand-out from the very crowded K-Pop releases. Their music videos showcases this group’s unique style which runs the gamut from playful to glam to femme fatale.
Their 2016 single “Décalcomanie,” from their EP Memory, is a blend of dance with early 90’s R&B pop. The song starts off at a slow simmer and the music video for the track showcases the song’s evershifting tempo and mood.
It’s a video that has the four members of Mamamoo (Solar, Moonbyul, Wheein and Hwasa) dressed to the nines like femme fatales out of a classic noir tale. Even the set location speaks to an era of detectives, glamorous damsels and fierce femme fatales.
When the song’s music video was first released, there was a controversy involving a sequence in the video that some in South Korea (and many fans worldwide) saw as being borderline sexual assault (some even calling it as one outright). the video was quickly taken down with the controversial sequence removed with some clever editing.
Either way, the controversy doesn’t change the fact that “Décalcomanie” is a great addition to the group’s growing work. It’s a very good showcase to the group’s strong vocal talent and visual appeal. The choreography I not as energized as most K-pop videos, but the tone and theme of the video itself doesn’t need for high-energy dancing and movements. The movements and mood of the video speaks more to themes of danger and sensuality. These are themes well-established with noir stories and art.
If there was a song and video to introduce a newcomer to Mamamoo, “Décalcomanie” is more than deserving to be an introduction to the group.