Let’s be honest : DC has attempted something like a half-dozen or so re-launches of their once-venerable Vertigo line over the last decade-plus, and they’ve all run out of gas — usually sooner rather than later. Something about their latest attempt at a “do-over,” though, feels a little bit different.
Maybe it’s because they’ve re-named the imprint “DC Vertigo.” Maybe it’s because it coincides with the label’s 25th anniversary. Maybe it’s because it’s anchored by a slew of Sandman spin-off titles boasting at least a modicum of involvement from Neil Gaiman himself. Or maybe it’s because the new creator-owned books they’re launching more-or-less in conjunction with The Sandman Universe appear to have a unifying ethos of some sort behind them (politically aware, by authors either entirely or relatively new to the comics medium, many hailing from creative backgrounds bordering on the exotic), as well as some actual promotional muscle.
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