Music Video of the Day: Time Has Come Today by The Chambers Brothers (1969, dir by ????)


Hey, it’s the song where they keep yelling, “TIME!” over and over again.

That’s how I best know this song.  It’s one that I’ve heard in a few movies and in a few commercials and I always assumed that it was just like three minutes and that “TIME!” was the chorus.  Then, last year, I decided to track it down on YouTube and I discovered that it’s actually a 15 minute song and it takes them a while to get to the “TIME!” part.

The 60s were apparently a good time for extended jams about the nature of the universe but I can imagine legions of hippies yelling, “GET TO THE TIME PART!” whenever this song was performed.  I also have to admit that, listen to this song, I found myself thinking about my friend Suzi who was determined to put on a production of Hair in Denton.  Everyone she hit up for money asked her if her version was involve much nudity, as Denton was seen as being a fairly conservative town and there was also some question about whether or not community actors would be willing to get naked for free.

“It’s not about the nudity, man!” she would reply, “It’s not about the nudity.”  I have to admit that, for a few years afterwards, I would randomly bust out that line for no particular reason.  Any conversation can be made suddenly awkward by suddenly shouting either “It’s not about the nudity, man!” or “TIME!”

That all being said, it’s a good song so here’s an early music video that was shot for German television.

Enjoy!

Time has come today
Young hearts can go their way
Can’t put it off another day
I don’t care what others say
They say we don’t listen anyway
Time has come today
(Hey)
 
Oh
The rules have changed today (Hey)
I have no place to stay (Hey)
I’m thinking about the subway (Hey)
My love has flown away (Hey)
My tears have come and gone (Hey)
Oh my Lord, I have to roam (Hey)
I have no home (Hey)
I have no home (Hey)
 
Now the time has come (Time)
There’s no place to run (Time)
I might get burned up by the sun (Time)
But I had my fun (Time)
I’ve been loved and put aside (Time)
I’ve been crushed by the tumbling tide (Time)
And my soul has been psychedelicized (Time)
 
Now the time has come (Time)
There are things to realize (Time)
Time has come today (Time)
Time has come today (Time)
 
Time
Time
Time
Time
Time
Time
Time
Time
Time
Time
Time
 
Oh
Now the time has come (Time)
There’s no place to run (Time)
I might get burned up by the sun (Time)
But I had my fun (Time)
I’ve been loved and put aside (Time)
I’ve been crushed by tumbling tide (Time)
And my soul has been psychedelicized (Time)
 
Now the time has come (Time)
There are things to realize (Time)
Time has come today (Time)
Time has come today (Time)
 
Time
Time
Time 
Time
Yeah

One response to “Music Video of the Day: Time Has Come Today by The Chambers Brothers (1969, dir by ????)

  1. Pingback: Lisa Marie’s Week In Review: 1/10/22 — 1/16/22 | Through the Shattered Lens

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