I don’t know if I can possibly express how inescapable this song was in 1994. It was on the radio constantly and the video was just as prominent on MTV. At first, people loved the song and the video was viewed as being profound. There was a lot of speculation about why the lead singer of Crash Test Dummies had such a deep voice. I won’t repeat any of it here but it got pretty out there.
Of course, whenever any song is overplayed, it doesn’t take long for people to go from loving it to hating it. Though I can only offer up anecdotal evidence, the span from love to hate seemed to be especially quick for Mmm Mmm Mmm Mmm. Before long, people grew sick of seeing the lead singer humming on MTV. To me, this video proves that no one should be filmed while humming with their eyes closed.
The video takes place at a school play. Each act features a different dramatization of what the the singer is humming about. The adults in the audience start out as being amused but then become disturbed. Are lessons learned? I don’t know.
This song was nominated for a Grammy so make of that what you will.