Music Video of the Day: I Love It by Icona Pop featuring Carli XCX (2012, dir by Fredrik Etoall)


To be honest, the main reason that I picked this for today’s music video of the day is because it’s rare a day passes by that I don’t describe myself as being “a 90s bitch.”

Reportedly, this song was recorded at a time when both Aino Jawo and Caroline Hjelt were going through difficult break-ups.  From Songfacts.com:

The song doubles as a kiss-off to the Icona Pop duo’s then boyfriends. “We were going through similar stuff, with dating pigs, and things were not going our way. And when that song came along, we just felt it, and we wanted people to feel our anger,” Jawo explained to MTV News. “We felt the song was a strong song, and … we just wanted to get the song out and get the pigs to hear it. You know who you are.”

“Now, we meet them on the street when we’re back home, and you’re like ‘Hi!’ and they’re like ‘hi,'” Hjelt added. “And we’re like ‘Hahaha, thank you for the inspiration.'”

Enjoy!

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