Music Video of the Day: I Do, I Do, I Do, I Do, I Do by ABBA (1975, dir. Lasse Hallström)

Posted on January 7, 2017 by Valerie Troutman

You can basically just enjoy this one. They started changing up the background, introduced instruments you didn’t normally hear in their music, made heavy use of fades, and only the two guys ever appeared to be in the same place and time during the entire video. That last one is kind of interesting for a song whose title is automatically associated with love and marriage. The lovers they are standing in for aren’t physically together with each other in the video. Oh, and they actually have ending credits. You don’t see that everyday.

That’s all I have to say about this one. It’s not one of my favorites of there’s in both song and video.

ABBA retrospective: