Music Video of the Day: In Bloom by Nirvana (1992, dir. Kevin Kerslake)


Seeing as I did Weezer’s Buddy Holly yesterday, it seemed appropriate to do Nirvana’s In Bloom today. Instead of editing themselves into a retro TV Show, they set themselves into an actual 1960s style variety show as if they were The Beatles. Makes sense considering Dave Grohl and Krist Novoselic would go on to work with Paul McCartney.

I really didn’t watch MTV in the early 1990s. I was certainly listening to Nirvana’s music on an endless repeat, but I wasn’t really familiar with any of their videos beyond Smells Like Teen Spirit and Heart Shaped Box. I like the parody on display of 1960s variety shows. I love the way the host appears oblivious at the end to what was going on onstage. As I recall, the song is about a drug dealer they knew who liked listening to their music, but really didn’t know what it meant. I’m guessing that’s who the host is supposed to represent.

The video would go on to win Best Alternative Video at the MTV Video Music Awards in 1993. That brings me to another argument I’ve had stated to me about why music videos don’t belong in movie databases. The whole thing about them not winning noteworthy awards. Obviously that’s not true, and MTV has as much vested interest in giving out such awards as the Oscars and the Grammys. They even accept music videos at film festivals. That being another argument brought up as reason for the exclusion of music videos. A simple Google search turns up such festivals.

I know I missed April already, but there’s always July 20th to do another Nirvana music video. That will also give me an excuse to link to one of Gary’s reviews as an apology for making him aware of the widely held theory that The Vapors’ Turning Japanese is about masturbation while he was just trying to help me pick out a video for the Japanese holiday Ocean Day.

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