If there’s one type of genre film I always will end up watching (sometimes to my regret if they turn out to be awful) it will be the apocalyptic-themed film. It doesn’t matter if the apocalypse about to hammer down on the planet in the film is nuclear war, some cosmic event, zombies, the Rapture, etc. As long as the world is in the brink of snuffing out I will watch it.
To find out last year that Steven Soderbergh was going to make his next big project just such an apocalyptic film was exciting. He was to take the worldwide, multi-subplot storyline and a huge cast like he did with Traffic and substitute an lethal pandemic virus for the drug war. It’s cast was to include Matt Damon, Marion Cotillard, Kate Winslet, Gwyneth Paltrow, Laurence Fishburne, John Hawkes and Jude Law to name a few. The film was going to be filmed around the world to truly give it that international feel to it.
Contagion will have a release date of September 16, 2011 and if any film really could benefit from a really great viral marketing it would be this.