The Body-Obsessed Covers Of Physical Culture


by Clinton Brown

Physical Culture was a magazine that ran from 1899 to 1951.  It was founded by a man named Bernarr Macfadden, who used the magazine to promote body building and his theories on nutrition.  Macfadden was a big believer in and advocate for fasting or, as some of us call it today, anorexia.  Here’s a picture of him being visited by President Franklin D. Roosevelt:

And below is a small sampling of the body-obsessed covers of Physical Culture:

Artist Unknown

by John Drew

Artist Unknown

Artist Unknown

By Arthur Ray McCowen

by Clinton Brown

by Jay Weaver

by Jay Weaver

by Jay Weaver

by John Drew

Artist Unknown

Artist Profile: Jay Weaver


The five covers below were done by an artist named Jay Weaver.  I searched for biographical information about Jay Weaver but I couldn’t find much.  I did come across a painter named Jay Weaver who had a few shows in New York City and who died in 1960.  However, it appears that Jay Weaver was born in 1936.  Since the covers below were all done in the 20s, it must just be a case of two artists having the same name.

Jay Weaver has a distinctive style, that’s for sure.  Though Weaver wouldn’t have had anything to do with them, I also like reading the headlines on the covers.  What kind of girls smoke?  Good question!

1921

1922

1925

1926

1927