“Initially, it was going to be footage of the band performing contrasted with footage of the movie. One member of the group objected to that because he wanted to feel that the group was a group on its own and not just tied to the movie, which was pretty valid motivation. I didn’t agree with it. I thought, ‘Hey, let’s capitalize on this movie.’ The same person came up with a storyboard mimicking Stallone’s rise to fortune to a young band from Chicago’s rise to fortune and notoriety. That became the video of a band woodshedding in a funky warehouse, then walking down the street in a funky part of town with determination on their face and eventually hitting the big stage and performing the song. That’s what came out. It was a popular video, but it was in the very early days of video. I look at it now and just cringe because it was so stiff and primitive.” –Jim Peterik
Oh, Peterik. You can cut yourself some slack. Pat Benatar can beat this music video in the cringe-worthy department with the one for her song You Better Run. Plus, there’s always 1986’s The Karate Rap. The only bad thing I see in this music video is the ridiculous idea of having the band members simulate getting hit in a boxing ring. Otherwise, you’ve just got Bittersweet Symphony by The Verve followed by the alley from Never Say Never by Romeo Void swapped out for a garage, and it ends on the set of Talking In Your Sleep by The Romantics. I see nothing wrong with that, and it certainly didn’t belong on WatchMojo’s list of the Top 10 Ridiculous 1980s Music Videos. Besides, what’s better? A fun blood-pumping music video for Eye Of The Tiger that people remember, or a stage-performance video for Burning Heart? I’ll go with Eye Of The Tiger any day of the week.
The information on who directed this music video is a little murky. If you go on to mvdbase, then it says Victoria Rain Kiriakis. I couldn’t find any information on who she is. I have come across some videos mis-credited to someone on there before, so I am inclined to believe Songfacts, which tells me that William Dear directed it. If that’s true, then this music video could have been a lot worse. It could have had a sasquatch in it. William Dear directed Harry and the Hendersons (1987).