I don’t have much to say about this video.
It’s nice and simple. I like the use of the white dimension as I refer to it as when I see it in music videos. I wouldn’t be surprised if director Paula Greif was familiar with ABBA music videos because this does remind me of their white dimension videos in terms of the arrangement of people and the direction their heads are facing. My favorite part is how it bookends itself with the flower. At the beginning it is being handed by a child to an adult, and at the end of the video, the child hands it back to the adult.
According to Wikipedia, this song was voted in 2009 as the “85th Greatest One-Hit Wonder of the 80s” by VH1. It’s also worth noting that the album this song is from called Conscious Party was produced by Chris Frantz and Tina Weymouth of Talking Heads/Tom Tom Club.
Greif appears to have directed around 20 videos and produced a couple of them. Something particularly interesting about her credits is that she did enough with Duran Duran that she even has a page devoted to her on a Duran Duran fan Wiki.
Laura Israel and Glenn Lazzaro edited this video. She appears to have worked on about 15 music videos. All but one of them was either directed or co-directed by Greif. Israel went on to work as an editor on things such as Africa Unite: A Celebration of Bob Marley’s 60th Birthday (2008). She has also directed two documentaries called Windfall (2010) and Don’t Blink – Robert Frank (2015).