I’ve sat through a bunch of paranoia “documentaries”/propaganda, movies where somebody thinks they are the first person to discover the sky is blue, and watched too many reviews of Internet horror films this year. In particular, I remember one piece of propaganda masquerading as a documentary on Netflix that said if you take your kid down the cereal aisle, then it is like shooting heroin into their veins. As a result, I am pretty apathetic about this music video.
At the end of the day, it’s well-done. There is another version of this music video that uses the Unfriended (2014) screenshare-style that even references Chatroulette in 2014 like that movie did. I prefer that version. I think it’s more clever and to the point.
I think films like this are counterproductive, but if are going to watch it, then download it so you can look at it more carefully. They stuck in some Easter eggs that you are likely to miss if you can’t take it frame-by-frame. YouTube just doesn’t have that kind of fine-grain control. A couple of examples are the board they are writing on that says “Sustainable Earth” at the top of it and the actual words on the notepad that the guy is drawing a penis on.
I wish I had more to say. It’s one of those things that you’ll either love or think is pretentious garbage. There isn’t much middle ground in my opinion aside from appreciating the attention to detail that went into making it.
The directors of this music video are probably best known for their pornographic music video they did for Taggart And Rosewood called Drone Boning that was shot using a drone. It earned them a nomination at the SXSW Film Festival.