The lesson of this movie is always be nice because you never know when some rich person might suddenly give you a dream job.

Taylor (Julianna Guill) owns a boutqiue in Ohio and is always honest with her customers, even if it means missing out on an easy sale.  Rich New York fashion maven Alyssa (Vivica A. Fox) just happens to be in town and, when Taylor helps her pick out the perfect outfit for a meeting, she hired Taylor on the spot to come to Manhattan and manage her new store.

At first, Taylor is a fish out of water in Manhattan and she struggles to fit in with Alysssa’s high-powered style of business.  Alyssa’s stores have to make a profit or she’ll lose all of her investors.  Can Taylor bring in the money while being honest with her clients?  Will a sidewalk sale appeal to Manhattan socialites?  Will Taylor be able to bring hats back and also convince her salespeople to switch from all lack to knit dresses?  Taylor also needs to find an apartment but then she meets a hunky realtor named Philip (Marc Bendavid) and they fall in love.  Philip comes from a rich family and has a good job but what he really wants to do is open up a food truck.  But before he can do that, he has to help Taylor adjust to living in the big city.

Think of it as being The Devil Wears Prada, just without the fashion sense or the wicked humor.  Everyone raves about Taylor’s ability to match customers up with the right clothes but none of the outfits that she wears or picks out are really that spectacular or flattering.  It’s a Hallmark movie, through and through.  In real life, no one would hire someone they met two minutes ago to run their flagship star in Manhattan but this is Hallmaker, where everyone’s dreams come true!

I liked the performances of Marla  Sokoloff and Natasha Henstridge.  Marla is someone who was passed over when Alyssa hired Taylor and who now has to work under her at the store.  Nastaha Henstridge is a rich customer.  They were both believable and had some good moments.  There were a few good shots of Manhattan, though the majority of the film was obviously shot somewhere cheaper.

It’s an okay movie if you’re in the mood for a Hallmark version of the Big Apple.  Do you think it’s a smart idea to quit a high-paying job to open up a food truck?  Really?