Welcome to Late Night Retro Television Reviews, a feature where we review some of our favorite and least favorite shows of the past!  On Saturdays, I will be reviewing Saved By The Bell, which ran on NBC from 1989 to 1993.  The entire show is currently streaming on Prime and Tubi!

This week, Zack and Jessie battle for business supremacy.

Episode 1.11 “The Friendship Business”

(Dir by Don Barnhart, originally aired on November 4th, 1989)

Hey, it’s the Buddy Bands episode!

One of the things about Saved By The Bell is that, if you’re a certain age, all you have to hear is one term — like “Buddy Band” or “I’m so excited” or “Zack Attack” — and you automatically know what episode is being referred to.  If you were in high school or college in the days when Saved By The Bell reruns were playing endlessly in syndication, you know what I’m talking about.

That’s changing, of course.  Saved By The Bell is no longer the ubiquitous cultural touchstone that it once was.  That’s a polite way of saying that those of us who grew up with it on television are getting older and, for the generation replacing us, Saved By The Bell is just one of the many old shows that they probably skip over while looking at whatever’s streaming online.  It’s sad to say but, in another few decades, all of the Saved By The Bell talk will be limited to assisted living facilities and to grandchildren saying, “Was Zack Morris a friend of yours, grandma?”

For now, though, I’m just happy that I can say “Buddy Bands” and everyone remembers that this episode featured Zack and Jessie leading rival companies that both got involved in the cut-throat world of friendship bracelets.  Zack thinks that he has the inside track because he’s got Lisa and the fashion club working for him but he eventually demands too much from her so Lisa defects over to Jessie’s company.  But then Jessie proves to be just as demanding as Zack.  Meanwhile, Zack convinces Belding to wear a Buddy Band.  Belding walks around the school saying, “Hello, fellow Buddy Bander!” and everyone demands their money back.  Jessie asks someone if their Buddy Band is defective.  “Belding’s wearing one!  It doesn’t get more defective than that!”

Among other things, this episode features the classic Buddy Bands commercial:

Seriously, why was everyone fighting over Zack when A.C. Slater — handsome, mysterious, ageless, and a great dancer! — was right there?

Along with the oddly overproduced Buddy Band commercial, this episode featured one of those weird Zack Morris fantasies, where he imagine being so rich that Screech — as Robin Screech — interviews him.  Zack imagines owning the school, being married to Kelly, and forcing Jessie, Slater, Lisa, and Mr. Belding to work for him.  It’s a chilling look inside Zack’s mind.

Indeed, this episode is also a good early example of Zack getting away with essentially being a sociopath.  Given $100 to start a company by teacher Mr. Tuttle (Jack Angeles, making his first welcome appearance on the show), Zack proceeds to steal Lisa’s idea of making friendship bracelets, tries to overthrow Jessie as company president (leading to Jessie forming her own company and going into the Buddy Band business), and then mercilessly exploits Screech and Lisa while doing very little work himself.  After this backfires on him, he sabotages Jessie’s company and drives her out of business.  Then, at the Max, everyone just decides to be friends again.  In fact, Zack doesn’t even flunk his business class because he learned an important lesson.  I mean, as much as I disliked Ms. Bliss, at least she actually got mad (albeit briefly) when Zack stole her money and invested in potatoes!

Anyway, this episode?  Classic!  Buddy Bands!