At the risk of sound like a grumpy old man who is about to tell all the kids to get off his lawn, this is the type of shit that you used to be able to find on MTV. The channel sucks now but, back in the previous century, they actually played music videos and sometimes even introduced people to new groups and new sounds.
Because of this video’s science fiction feel, a lot of people probably thought the Kirk of the title was meant to be Star Trek‘s Captain Kirk. (On YouTube, a lot of the comments run along the lines of “Beam me up, Scotty!”) Instead, the Kirk of the title is a reference to an old song called Once You Understand, which is sampled in Mr. Kirk’s Nightmare. Once You Understand was an anti-drug song from the late 60s that ended with a voice saying, “Mr. Kirk, your son is dead. He died of an overdose.” Throughout the whole son, Mr. Kirk has been complaining about his son having long hair and not having any direction in his life. All Mr. Kirk’s son wanted to do was start a band and, when Mr. Kirk didn’t care about that, his son turned to drugs. Things get a little easier once you understand.
4hero were pioneers in the UK’s electronic music scene. They’re still together to this day.